I'm Arhan Kapur, a marketing graduate living in Madrid. Before applying, I researched Zepo, mapped the next 14 months of security events across Europe, the Middle East and India, and drafted a community plan built on your Trust Table dinners.
Two rooms Zepo can still host:
Zepo protects employees from AI-driven social engineering: phishing, vishing and deepfakes. Detection, simulations, training and risk scoring in one loop. Here's what stood out when I read about you.
January 2026, from eCAPITAL, Kibo Ventures and TIN Capital, to expand across Europe and the US.1,2
One of 35 startups in the 2026 CrowdStrike, AWS and NVIDIA Cybersecurity Startup Accelerator.4
Protected, with a 10% lower click rate on attacks and 18% higher training completion.5
Two public examples told me a lot about how Zepo already thinks about events: small, invite-only rooms next to the big shows, with a live human-risk moment at the table. It's the right instinct for a seed-stage company.
The challenge is making it repeatable: a calendar decided months ahead, venues and vendors lined up in each city, materials shipped on time, every guest tracked in HubSpot, and a report that tells sales which rooms were worth it.
That operational backbone is what the role describes, and it's the part I want to own.
An invite-only, multi-course dinner for leaders in cybersecurity, business and innovation, with a live vishing simulation at the table. The listing calls it "our next edition", so it's a series.7
An evening at the close of RSAC's second day in San Francisco, co-hosted with Zynap and Edgewatch. Seats filled and moved to a waitlist.8
The flagship shows where Zepo's buyers gather in Europe, the Middle East and India, plus the rooms I'd suggest Zepo hosts itself. November 2026 to December 2027.
Spain's largest security gathering, run by CCN-CERT with RootedCON. This year's theme is offensive AI, right where Zepo lives.9
Too late for a stand, not too late for a room. London is where Trust Table already has a home.10
Solid bar: dates confirmed by the organiser or press. Dashed bar: expected, based on last year's edition. Open any event to see the play.
It's already inside the EMEA scope, and December brings Black Hat MEA and GITEX within a week. I'd treat the region like London: meetings first, then a Trust Table in Dubai around GISEC.
I grew up, studied and interned in India, and I speak Hindi natively. Many European enterprises run large capability centres there, so part of their human risk sits in India. I'd scout first, and pilot one small Trust Table in Mumbai only if Zepo decides to test the market.
A dinner lasts three hours. A community keeps the conversation going between dinners, and turns guests into the people who invite the next ones. Four stages, each feeding the next.
The buyers. They want peers, not pitches.
The daily users. They need ideas and recognition.
They own training budgets and onboarding.
NIS2 and DORA make human risk their problem too.
My starting proposal, to agree with the team.
Across four cities: Madrid, London, Nuremberg and one test city.
Invite-only, people responsible for human risk in EMEA organisations.
Share of guests who take a meeting with sales after a table.
An EMEA human-risk report built from member surveys.
Each phase ends with something the team can see and use, and each has an AI track that makes the next event faster to produce.
Inventory every brand asset and map where AI already saves time: research, copy, design, follow-ups.
Help design build version one of an AI-ready brand book, with an AI check before anything publishes. Test both on one real event kit.
Switch on an AI monitor to see which assets convert, and feed the winners back into the brand book. AI-drafted follow-ups, approved by a person.
Ten weeks out to two weeks after. One Jira epic and one HubSpot campaign per event, and nothing that lives only in someone's inbox.
Goal, target accounts and budget agreed with sales.
Jira epicVenue, vendors and co-host partner confirmed.
Vendor sheetNamed-account invites first, then open waves.
HubSpotAssets with design, shipping and local buying.
Canva, AdobeGuest notes and goals for every Zepo attendee.
Brief docCheck-in, the live human-risk moment, notes logged that night.
HubSpotPersonal follow-ups and a recap post.
SequencesMeetings, pipeline and cost per meeting. Retro.
DashboardMost brand books are PDFs written for people. I'd help Zepo's design team write one AI can follow too, so every city gets a full kit in days, not weeks. Design stays the owner and the final reviewer.
Voice examples, exact colour, type and logo rules, approved imagery and a tested prompt library draft every asset.
Brand rules, facts against approved sources, tone, accessibility and legal lines. Anything flagged goes to a person.
A person approves, and it goes out across web, LinkedIn, email, events and ads.
Spots which assets convert on every channel, and flags what to scale, fix or retire.
What converts feeds back into the brand book, so the next kit starts from the winners.
Four numbers that tell sales whether a room was worth it.
The clearest sign a room had the right people in it.
HubSpotConnects events to revenue, not just attendance.
HubSpotCompares a dinner, a booth and a webinar fairly.
DashboardShows what the AI-ready brand book really saves.
JiraMatched line by line against the job description, with the gaps stated plainly.22
At ixigo, a listed Indian travel platform, I delivered the full market research and launch marketing plan for ixigo cruises, a new product line, across two internships in 2025.
I used AI across the whole cruise launch workflow, from research to positioning and content, and evaluated AI tools for the team's marketing work.
My growth capstone was a complete AAARRR funnel strategy for a real product. At Sunflag I supported SEO and analytics improvements.
At Sunflag Iron & Steel I analysed competitors' marketing in an industrial B2B sector. At ixigo I benchmarked OTA and metasearch players.
Raised in India and a native Hindi speaker, studied at Geneva Business School in Madrid, and did all five internships with companies in India. I'm used to switching context, time zones and audiences.
I organised a Covid-19 fundraiser for Habitat for Humanity, fitted around 200 stray dogs with reflective safety collars, and captained my cricket teams.
You're looking at it. The research, radar and plan on this page are my own work for Zepo.
Better you hear it from me first.
Your posting asks for fluency, and mine is basic today. I live in Madrid and I'm working to close that gap. Meanwhile I can take English-language EMEA work from day one: London, DACH and partner logistics.
I haven't used them in production yet. Getting fluent in your setup is the first item in my 30-day plan.
I have internships rather than one to three full years. What I can offer is preparation like this page, and the energy of someone who wants this specific job.
Happy to meet at your Madrid office, or on a call this week.